Merchandising Promotions - Specificness Is The Important Key To Advertising Victory
I have always thought that merchandising promotions were widely spread but not very well considered. Marketing marketing in some ways is a basically decent plan for a wide variety of things. You are able to hand out pens, hats, or other small trinkets with your product name on it. This is a method to spend trivial cash on an ad campaign this will generate some level of name recognition. The question of how effective these merchandising merchandising promotions are is open-ended, though. If I open my junk cabinet, I will find dozens of merchandising pencils and pens in there, but I could not tell a solitary brand right off. Unless you sell a thing like stationary which individuals associate with pens, these type of marketing giveaways are naught but a waste of money.
In my humble opinion - and I always tell my customers this - niche marketing campaigns should only be done for unique purposes. Guerrilla merchandising can work wonderfully depending on what sort of product you sell, but the niche marketing marketing must be carefully tailored. Just going out into a public place and holding a contest or giving away a product will not generate any business for you at all. You have to think strategically.
One of my absolute favorite places to do niche marketing campaigns is at nightclubs and bars. When people are drinking, they will do what they can to win anything. Whether you're giving away shot glasses, snacks, drink mixers, or simply T-shirts, people will get focused on your merchandising campaign. If they get to come home with a souvenir of their night, they will forever associate it with the fun of going out drinking with friends. This is what successful merchandising campaigns try to do - create those varieties of positive associations around your product or brand name.
Hot summer time afternoons are also a great time for merchandising promotions. If you're willing to spend a few thousand dollars giving away free drinks in a crowded community place, people will absolutely love you. Even if you are giving out something that doesn't strictly go together with the weather - such as a salty snack - people will still be thankful as long as they get some water with it. If you can catch people at an unguarded moment, you can get their brand loyalty before they even know what hit them. That's what money-making marketing campaigns are all about. Leave the brand-name pens at home!
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